Think of us as your casual fashion bestie!


We are a must-visit destination that delivers on-trend western casual and street style fashion products for millennial women and men. We entered the Pakistani market with our star product underarm sweat-proof shirt which was not available in Pakistan. However, now we have established and progressed ourselves for on-trend fashion with an innovative fashion blog section too!


Our essence is to offer a unique mix of fresh and modern edge fashion to our Pakistani patrons. Our website gives access to the emerging trends of the season around the globe because we believe accessibility to fashion is the right of every individual. Our customers remain at the heart of everything we do; we inspire them by bringing unique casual styles and products to them.


Our aim is to redefine “casual fashion” in Pakistan, empowering men and women to feel confident about them and never shy away from the spotlight. Our vision is that #CasualPakistan gains popularity among Pakistani people, not only in workplaces but on the streets as well.

We provide perfect quality by investing a lot of time and efforts to select innovative fabrics and materials; exciting prints and patterns; beautiful and striking wears.

Staying in style is simple and easy with our exchange and return program (within 7 days of receiving the order) for our valuable customers.

Our website and social media handles are updated regularly with fresh new styles to make sure you are always ready to step out with the latest styles.


We all know that we can’t help everyone but everyone can help someone that’s why has come up with charity strategy. We donate 1% of our total profit to education-focused charity based organizations. But we always want to do more for the people around us because deeds of giving are the very foundation of this world.

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